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Citroen has introduced ‘Trip Advisor’-style reviews for its retailers. Like the holiday review company, visitors to the ‘Citroen Advisor’ website can see how others rated the sales and workshop departments of individual franchisees.
Kia is taking a leaf from Apple’s – and BMW’s – books by developing its own team of ‘Genius’ product experts. So far 12 dealerships across the UK have agreed to recruit and train staff for the roles.
Annual turnover at Vertu Motors has broken the £2bn barrier for the first time as the group announced year-end results to February 28. The group, owners of the Bristol Street, Farnell and Macklin Motors brands, grew revenue by 23.2% in the financial year to hit £2.1bn; like for like revenue was up 11.4%.
Cambria Automobiles has reported another set of strong financial results with half-year revenue for the period to February 28 up by 18.6% to £242.8m. Despite minor pressure on gross margins due to increased new car volumes, the group raised pre-tax profit by 63.8% to £3.3m.
It’s a brave move by Citroen to introduce ‘Trip Advisor’ style reviews. Used well they could give, as intended, a much-needed boost to the brand: the ‘stand-out’ it sorely needs.