Honda sets 60,000 viability level

Honda is planning to retain its current level of 181 outlets despite a 12% fall in the brand’s UK vehicle parc over the past five years and a 20% decrease in new car sales last year, after what managing director Dave Hodgetts described as an exceptionally difficult couple of years.

Mr Hodgetts predicted a recovery to 60,000 units or 3% of the market this year, which he said was the minimum viability threshold for the current network before moving up to 90,000 sales and 4% by 2015.

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