Micro-moments: the new battleground for brands

As smartphone and tablet users spend more and more time on their devices, typically in short bursts of activity, there are definite moments when they are open to the influence of brands. These are moments that retailers have to be ready for.

These are what Google refers to as ‘micro-moments’ – the times when users turn to their devices to take action on whatever they need right now. And these ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-buy’, and ‘I-want-to-do’ moments are loaded with intent, context, and immediacy.

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Auto Retail Bulletin presents strategic advice and analysis for senior executives and auto retail business owners. It helps you run your business successfully and takes away the information overload.

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Subaru dealers call for greater coverage

Subaru needs better local and national coverage to raise awareness and consideration levels, and to register on sufficient buying radars for people spending between £25,000 to £30,000.

So says Keith Pattison, founder and managing director of Haslemere-based Proven Motor Company, adding: “Per unit profitability (7% margin and up to £1,800 per unit bonus) is fine but there are simply not enough people raising their hands to look at, drive and appreciate the range’s specialist inherent values.

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Auto Retail Bulletin presents strategic advice and analysis for senior executives and auto retail business owners. It helps you run your business successfully and takes away the information overload.

New subscribers receive a copy of the publication delivered directly to you each month, full access to all Auto Retail Bulletin content on our website plus a third off all other Auto Retail Network publications and events.

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No sign of the supply-push stopping any time soon

November always feel like the calm before the storm. We barely close the financial month before we receive the registration data for December and all eyes look towards the year end position. This year is no different, albeit the public face of the industry is certainly very positive.

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Auto Retail Bulletin presents strategic advice and analysis for senior executives and auto retail business owners. It helps you run your business successfully and takes away the information overload.

New subscribers receive a copy of the publication delivered directly to you each month, full access to all Auto Retail Bulletin content on our website plus a third off all other Auto Retail Network publications and events.

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Following the John Lewis model

In so many areas of retail, it is John Lewis that is quoted as the benchmark standard. But how closely could or should automotive retailers follow the ‘John Lewis model’ and approach?

That ‘model’ conjures up many different pictures in different peoples’ minds, but certainly it embraces the way the retailer is owned, the way it is run, and the way it empowers its staff. At the same time, John Lewis represents the gold standard for customer service, interaction with the consumer and customer loyalty.

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Auto Retail Bulletin presents strategic advice and analysis for senior executives and auto retail business owners. It helps you run your business successfully and takes away the information overload.

New subscribers receive a copy of the publication delivered directly to you each month, full access to all Auto Retail Bulletin content on our website plus a third off all other Auto Retail Network publications and events.

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The changing face of automotive retail

There are huge opportunities and big changes on the way for the automotive sector, which could affect both retailers and consumers, according to Autotorq’s CEO Stewart Niblock.

“For 20 years, people have been saying that auto retail needs to change, but in this time, in reality, not much has changed with regards to the sales process, which still feels quite manual,” he said, speaking at the 2015 Website Report conference organised by Auto Retail Network.

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Auto Retail Bulletin presents strategic advice and analysis for senior executives and auto retail business owners. It helps you run your business successfully and takes away the information overload.

New subscribers receive a copy of the publication delivered directly to you each month, full access to all Auto Retail Bulletin content on our website plus a third off all other Auto Retail Network publications and events.

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Retailers in top gear for Christmas

Buying shares this year should have come with a ‘likely-to-cause whiplash’ disclaimer, with uncertainty in so many quarters. Will the Eurozone be in tact by Christmas? Is global economic growth solid? Can China’s economy still be the engine room for the rest of the world? And when will interest rates begin to rise?

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Auto Retail Bulletin presents strategic advice and analysis for senior executives and auto retail business owners. It helps you run your business successfully and takes away the information overload.

New subscribers receive a copy of the publication delivered directly to you each month, full access to all Auto Retail Bulletin content on our website plus a third off all other Auto Retail Network publications and events.

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Digital accelerates customer journey

The latest 3D digital technology will revolutionise the automotive retail process, allowing reduced cost of sales for dealers and vehicle manufacturers, greater customer engagement and increased sale of profitable options.

ZeroLight says its 3D car configurator will accelerate the customer journey from awareness to sale by bringing the car to life in digitised dealerships, allowing customisation and interaction in a visually stunning digital space that can be shared online with friends and family.

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Auto Retail Bulletin presents strategic advice and analysis for senior executives and auto retail business owners. It helps you run your business successfully and takes away the information overload.

New subscribers receive a copy of the publication delivered directly to you each month, full access to all Auto Retail Bulletin content on our website plus a third off all other Auto Retail Network publications and events.

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GAP two months on – the impact of the new rules

The new GAP rules have now been in place for two full months, so it feels like a good time to spend some time reflecting as the dust starts to settle. Before that though, it’s important to acknowledge that the automotive retail industry has, once again, shown its resolve in the midst of unprecedented change. Let’s not forget that the new GAP rules came hot on the heels of an extended period of focus on finance as retailers navigated the regulation of consumer credit being moved from the OFT to the FCA. Retailers met the challenge head on.

Mobile retailing hits 34%

More than a third of online retailing is now carried out on mobile devices such as smartphones and tablets, according to a quarterly Capgemini survey for industry body, the Interactive Media in Retail Group (IMRG).

Mobile accounted for 34% of UK online retail sales in Q1, up from 32% in the previous quarter, according to the report.

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Auto Retail Bulletin presents strategic advice and analysis for senior executives and auto retail business owners. It helps you run your business successfully and takes away the information overload.

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Can High St retail deliver the staff you need?

How often do you challenge the usual ‘industry standard’ way of doing things? I’ve just met a retailer who did precisely this and for him it worked very successfully.

This retailer, running a medium-sized dealer group, was finding it difficult to recruit good managers because they always came with some ‘baggage’ (usually of the wrong sort) from another dealership.