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Can High St retail deliver the staff you need?

How often do you challenge the usual ‘industry standard’ way of doing things? I’ve just met a retailer who did precisely this and for him it worked very successfully.

This retailer, running a medium-sized dealer group, was finding it difficult to recruit good managers because they always came with some ‘baggage’ (usually of the wrong sort) from another dealership.

Embrace mobile: it’s your future

Hard to believe that last week’s Web Workshop was the seventh such event we’ve run in the past four years. When we launched the Web Workshop strand, back in 2008, the topic of the first series was ‘maximising revenue from your website’.

At that time we reckoned 80% of car buyers were using the internet for research and 20% were willing to ‘consider’ buying on line. Speakers at that first event focused on the basics of website design and functionality.

Retail data reveals ‘true’ car sales

Data seen exclusively by Auto Retail Agenda has revealed that despite evidence consumers are looking to save money on their motoring bills, 4x4s and coupes (cars not noted for their frugality) performed well last year.

The detailed figures also revealed the extent to which car manufacturers relied on fleet to support the market.

The retail car sales figures show the only sectors to perform better than the overall retail sales drop of 12.8% were; off-roaders (including luxury 4x4s and soft-roaders) and coupes.

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Renault merges fleet and retail

Auto Retail Network, Renault, Darren PayneRenault UK is to scrap its separate fleet and commercial vehicle operations department and create a single car and van sales division. The company will merge its current fleet and commercial vehicle operations into its commercial operations department.

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An extra degree of success for your business

By Ian Allen

 

The old adage is that salespeople (like footballers) are born and not made. However I believe this mindset is overdue to be challenged – and that there is no better time than now, due to the currently available pool of graduates in the job market.

Some of these bright minds could well forge a decent career in automotive retail and management, if encouraged to do so and if handled correctly.

Ford Retail now selling directly online

Ford Retail has launched FordOnline.co.uk, a new car and van buying website that aims to offer convenience and value to internet shoppers.

"In the past, many customers have used the internet to gather information and then visited dealerships for advice and test drives,” said Steve Hood, the MD of FordOnline.co.uk. “Many continue to do this, but there are now a significant proportion of customers who both know the car they want and are prepared to buy it direct if the internet retailer is credible.”

Shock fall in UK retail sales as shoppers rein in spending

British retailers suffered another shock fall in sales, official figures for September showed, as nervous consumers reined in their spending even before the fiscal squeeze bites. Volumes dropped 0.2pc on the previous month against forecasts of 0.4pc growth, while August's performance was revised downwards, from a fall of 0.5pc to one of 0.7pc, the Office for National Statistics said.
http://bit.ly/cRZHad

Ford retailers must put LCV 'on show'

by Steve Banner

Ford’s 550 dealerships need to put their commercial vehicles “on show” if they want to sell more vans in what remains a tough economic climate, says Steve Clary, Ford of Britain commercial vehicles director.

“We want to see more and more of the sites that predominantly sell our cars display our smaller light commercials as well,” he says. “Fiesta van, short-wheelbase Connect and the Ranger pick-up are vehicles that appeal to retail, self-employed and small business buyers.

KPI of the month – marketing spend per unit sold

This calculation should apply to retail new and used units only. Most manufacturers make a contribution to the advertising of new cars; normally as a rebate after the event. Rebates should not be deducted from the calculation, but should be shown separately.

If the dealership employs a dedicated marketing person their pay should be included, along with any other direct costs associated with the marketing of the cars sold.

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GIVE YOUR SERVICE DEPARTMENT A SERVICE

service deptHas your Service Department delivered for you in the first quarter of the year, or are you behind budget and wondering what to do? If you are looking at a budget shortfall, it’s time to give your Service Department a bit of a service! Where is the shortfall in achievement of your budgeted sales, is it Retail, Warranty or Internal sales that have let you down? Or a combination of the three?

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How about taking our free 60-day trial membership to get access to this and other business critical stories?

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