Saab launches ad blitz for first new model

Saab has launched a multi-million pound national marketing campaign to raise consumer awareness of the brand and to celebrate the introduction of Saab’s all-new flagship model under its new owners, the 9-5 saloon.

The campaign was initially rolled-out last month with a series of teaser TV and print ads. This now moves into a full-scale media execution over the coming months of TV, print, digital and outdoor. A cinema campaign starts late September and continues until early December.

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