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STRATEGY
Proper measurement of social media activity and its ability to sell is vital in automotive retail so that money isn’t wasted, according to Robert Karbaum who is national digital strategy manager at Dilawri Group – Canada’s largest dealer group.

Toyota is determined to restore its network’s average return on earnings, which slipped from 1.7% to 1% last year, and reverse the related slump in the latest NFDA value of franchise ratings...

With registrations on the up at the time of writing and the recession a distant memory, van industry executives at the Commercial Vehicle Show had plenty to smile about.

Continued growth in...

Last month Google introduced a well-trailed change to the way its search engine algorithm rates mobile websites. Search now factors in the speed a site takes to load. The fastest sites are given...

Younger car buyers in the UK may not be the force they are in the US new car market, however Millennials are the driving force behind many of the digital trends that retailers need to keep track...