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Strategy Archive

  • Honda’s latest NFDA score is only the start of an improvement in the brand’s franchise network, according to managing director Leon Brannan. The latest NFDA...
  • Mitsubishi is aiming to set a new sales record for the brand in 2017 with registrations of 40,000 vehicles, thanks to a host of new models. The brand’s...
  • Renault will continue to grow its franchised network with rising registrations, according to UK managing director Ken Ramirez. The French brand currently has...
  • Premium-wannabe brand Infiniti is looking to double its franchised network in the next two years, according to managing director Carl Bayliss. “We’re growing...
  • Mazda’s rationalised dealer network, reduced from 160 to 137 outlets in recent years, is preparing to return the brand to its pre-recession 50,000-unit annual...
  • Today’s analytics infuses and enhances all areas of automotive retail. It enables OEMS to offer a personal and seamless customer experience. It increases...
  • Car retailers have been warned to make sure they are aware of data supply agreements within their franchise contracts. Speaking at the European Car Dealer...
  • Big data is a big deal. Harnessing the power of this data is essential to every modern company everywhere in the world and for automotive retail businesses,...
  • Franchised retailers will have to rely on legislation from the European Commission to clamp down on unfair trading practices after ACEA, the organisation that...
  • A recent test drive of a hybrid car awoke the engineer in me and I found myself marvelling at the ingenuity of the designers. That afternoon, I visited an...
  • There are underlying issues of viability in the aftersales market, but the digital age brings with it new opportunities. Importantly, we mustn’t let price...
  • Stock markets love growth; indeed, companies which fail to deliver year-on-year growth (however profitable they may be on an underlying basis) are generally...
  • Car and van retailers look set to benefit from a more optimistic outlook in the company car market. Figures from the 2014 edition of the respected Corporate...
  • Volkswagen of America has launched a new configuration website at vw.com which it claims revolutionises purchasing new cars on the US market. It gives both the...
  • Volkswagen of America has launched a new configuration website at vw.com which it claims revolutionises purchasing new cars on the US market. It gives both the...
  • At Carwow, we’re constantly analysing data to help our dealers keep a competitive advantage. From calls to response rates, to the reviews of the dealers that...
  • With the multitude of web-based and software tools that have come to the market, the way car retailing is done has changed enormously. But as far as we’ve come...
  • Volvo’s strategy to gain premium franchise status across its range will involve an integrated model naming approach as the brand’s UK head of product and...
  • Information across a broad spread of data sources could be used to spot both fraud in businesses plus positive customer trends, according to mature start-up...
  • Honda is the first carmaker to reveal a dashboard infotainment system based on Google’s Android operating system. The new Honda Connect system will be standard...