Agency ‘not on my agenda’ for Nissan boss

  20 June 2022

Nissan will stick with the franchised model for the time being for its network, according to the brand’s managing director Andrew Humberstone.

Humberstone refused to rule out a switch to an agency model in future, but said it was “not on my agenda at the moment”.

He added: “All manufacturers are trying to drive down their total distribution cost and there are many ways to do that. One of them is to look at the relationship on the dealer margin. I’m not necessarily sure this is the kind of scene everybody thinks it is.

“That said, we are obviously considering all options, and all variables and all components within that. But for me, it’s not my priority today. It’s not a key issue for today.

“Anything that we do with the dealer network will be done in partnership with them and in close collaboration with them.”

Speaking exclusively to Auto Retail Agenda, Humberstone said he believed the majority of consumers still want to visit showrooms for test drives and to reaffirm their choice, although the majority of decisions will be made online.

* Read the full interview with Andrew Humberstone in the July issue of Auto Retail Bulletin: subscribe here

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.

    As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

    • Get informed and boost your business potential
    • More than 1,200 fellow executives have joined us
      since launch
    • Independent, carefully crafted, unique content relevant to you and your business
    • Develop a greater awareness of market trends and opportunities
    • Access to a wide range of materials whenever, wherever and however you want it
    • Significant discounts on ARN events, reports and
      other publications