Auto Retail Live urges focus on data

  23 September 2020

Mazepoint’s Tracy Ellam and Marshall’s Daksh Gupta urged retailers to distribute real-time data that is “credible, accurate and easy to understand” to give everyone in the business a clear insight into the position of the business and opportunities that exist.

This helps business “go back to basics” said Ms Ellam. “It shouldn’t be heavily manual… it’s about seeing the data and making sure that every cog in the machine is working, so you’re capturing every opportunity – and keeping everyone on the same page.” A single, straightforward view of retailer performance is very important, she said.

Mr Gupta said Marshall “looks at data on a day-by-day basis… in terms of enquiries, demand, conversion levels… if you do the basics brilliantly well, you will get through it.

Data gives insights into news headlines too, he added. “There are increased job losses, but these are mainly focused on 16-24 year olds, and “in the franchise sector, we generally don’t have 16-24 year old buying cars from us”.

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