Auto Trader ‘fair’ and ‘high’ price flags confirmed
11 November 2019
Auto Trader is redesigning its adverts with two additional price flags called ‘fair’ and ‘high’, and greater emphasis on customer reviews. The online marketplace said the new initiatives will help improve transparency and customer confidence. Its 2019 Car Buyers Report revealed 88% of buyers worry they’re not getting a fair deal. Existing ‘low’, ‘great’ and…
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