BMW eases targets to boost profitability

  17 September 2017 - 3:36pm |    devsupport

BMW has reset retailer targets for the rest of 2017 following negative feedback from retailers in the first half of the year. The German premium brand was the biggest faller in the latest NFDA Dealer Attitude Survey earlier this month, and has attributed the poor performance to a drop in retailer profitability. “In response to…

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