BMW reaffirms move to agency

  11 March 2024

BMW has reaffirmed its planned move to the agency sales model for its network, saying it is part of its strategic plan.

Speaking to Auto Retail Agenda ahead of an investor conference in the Netherlands, BMW UK CEO David George, who took over at the end of last year, confirmed the manufacturer was sticking with its plans to switch to agency.

His comments follow JLR’s U-turn on agency. George said BMW UK was both watching what other manufacturers are doing and how agency is working for the German brand in countries such as South Africa, Sweden and Poland, which have already moved to a direct sales model.

* Which brands are adopting agency? And when? Read our guide here:

imageTags: agency, BMW

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