Foray Ford loss narrows

  21 September 2020

Wiltshire’s Foray Motor Group has announced a reduced loss before tax of £380k for 2019, from £1.12m in 2018. This is despite the Ford retailer’s turnover falling 4% from £175m to £168m. Foray said this was due to strategically reducing its parts stock, which reduced turnover but improved margins and its cash position.

Margins were boosted during 2019 thanks to concentrating on margin retention and used vehicle sales. A focus on reducing administrative expenses was also in place during 2019 and this is continuing through 2020.

Foray is forecasting an improved result for 2020 despite the impact of COVID-19 and says there will be further improvements in 2021. The directors added they have no plans to alter the company’s principal activities either now or in the future.

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.


As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

  • Get informed and boost your business potential
  • More than 1,200 fellow executives have joined us
    since launch
  • Independent, carefully crafted, unique content relevant to you and your business
  • Develop a greater awareness of market trends and opportunities
  • Access to a wide range of materials whenever, wherever and however you want it
  • Significant discounts on ARN events, reports and
    other publications