Ford MD warns of ‘sanitised sales’

  11 May 2020

Hygiene and social distancing measures risk turning showroom sales into a “sanitised, mechanical process” warns Ford MD Andy Barratt. Retailers have “got to work out how to get the emotion, and that may be selling the sizzle through video”. An acceleration of digitisation is underway and retailers now need to understand how to “build rapport,…

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