JLR to launch online sales in June

  John Swift

Jaguar Land Rover will have a full online sales operation running by the middle of 2019, according to managing director Rawdon Glover.

Speaking exclusively to Auto Retail Agenda, Mr Glover said the system had been developed in-house and was not running off the Rockar online sales platform.

“We think we will be there in June. We will have the ability to say… ‘I can put a deposit on a car. I can complete all of my finance applications.’

“And if you want to have it delivered to home, you can have it delivered to home.”

“For me, there’s about 24 different bits to the customer journey depending on how you measure it. Already we’ve got 19 of those that are digital. We think it’s about offering the customer whatever blend of that journey they want. So if I want to do it all physically, fine, we’ll do it all physically. We’ll embrace that, and we’ll take you through that. If you want to do it all digitally, then actually, we’re building the capability to do that for you, as well.”

Mr Glover was keen to point out that online sales would still go through the retail network and would not be direct, or agency, sales.

* The full interview with Rawdon Glover will be in the March issue of Auto Retail Bulletin.

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