Mercedes mulls retail options for EQ brand

  18 July 2018

Mercedes is currently reviewing several retail options for its EQ electric sub-brand.  Speaking to Auto Retail Agenda last week, Implementation manager, Andrew Dean said: “We are a year away from the EQ-C going on sale and we are looking at options for how we retail the car.  It’s possible all outlets will sell it, but it’s also possible there will be one outlet per market area.

“Mercedes currently has 30 market areas in the UK.  The EQ range will kick-off in mid-2019 with the EQ-C, a fully electric SUV that will rival cars such as the Jaguar I-Pace and Tesla Model X.  Mercedes will then add another nine EQ models by 2022.  Fitting an additional 10 cars into Mercedes showrooms could put pressure on space and force further investment in network property.”

Industry analysts PA Consulting recently forecast that Mercedes will be the EV market leader by 2021.

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