Mitsubishi aims for 50,000 a year

  10 March 2019

Mitsubishi has introduced a five-year growth plan including a hike in retailer numbers to 140 and a 2% return-on-sale target.

Managing director Rob Lindley said he aimed to take Mitsubishi from 30,000 vehicles sold last year to 50,000 in the next five years: “Our five-year vision includes a 2% return-on-sales figure for the retailers, we also want to be top quartile in the NFDA Dealer Attitude Survey and more frequent new products and their faster delivery. We also want to be in the top 10 countries for Mitsubishi by volume because this gives us more influence when it comes to the type of products Mitsubishi develops. And we also want to be in the top three in the UK for customer satisfaction.”

Mitsubishi currently has a network average return-on-sale figure of 1.2%, which equated to a profit of £107,000 in 2018.

* Read the full interview in the March issue of Auto Retail Bulletin.

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