New Toyota 10-year warranty to boost service retention

  01 June 2021

Toyota is to cut its standard warranty to from five years to three – but offer free one-year warranties with annual servicing for cars up to 10-years-old in a bid to improve customer retention and increase used car business, according to Auto Retail Agenda sources.

The new warranty is expected to be launched on 1 June.

Toyota currently operates a five-year, 100,000-miles warranty. Under the new plan, it is understood customers returning to the franchised network for annual servicing after the standard three-year warranty is up will be given an extra year’s warranty. The offer will apply until the car is 10 years old.

While longer warranties provide consumer confidence for new car buyers, they have traditionally been poor at keeping customers within the franchised network. The Toyota offer aims to counter this aspect.

imageTags: Toyota

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.

    As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

    • Get informed and boost your business potential
    • More than 1,200 fellow executives have joined us
      since launch
    • Independent, carefully crafted, unique content relevant to you and your business
    • Develop a greater awareness of market trends and opportunities
    • Access to a wide range of materials whenever, wherever and however you want it
    • Significant discounts on ARN events, reports and
      other publications