Stellantis hangs back on agency to learn from rivals

  26 April 2023

Stellantis brands Alfa Romeo and DS are deliberately hanging back on agency agreements to learn from other brands that have changed their sales model first.

Speaking to Auto Retail Agenda, Julie David, the brands’ UK MD, said she was happy not being the first manufacturer to switch to the agency model and would follow closely what Mercedes-Benz and other brands were doing in this space.

She added the UK would also use information gathered from the Alfa Romeo and DS in the smaller Dutch market which is switching to agency from July. This move will give the UK six months of data and experience before UK retailers for the two brands move to agency in January 2024.

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