Toyota to start online sales
Toyota is planning to start full online sales later this year. The manufacturer is working on the scheme at a European level and will start off with a trial programme with the Toyota Supra which goes on sale this summer.
When the system reaches the UK in the second half of the year it will also include a feature Toyota calls ‘live interaction’, that allows buyers a more detailed and consultative approach to the online sales process.
The move is part of Toyota and Lexus’s bid to ramp up its digital operations, including new connected car apps for both brands.