Volvo offers Brexit price promise
01 May 2019
Volvo has given its customers a Brexit price promise to eliminate the fear of any tariff-related increases in the cost of its cars.
While some premium brands that manufacturer in continental Europe had increasing stock levels ahead of the original 29 March Brexit deadline to mitigate against any possible tariff increases, Volvo claims it had a high order bank and could not get enough vehicles. To get around this issue, and to retain customers, Volvo’s outgoing managing director Jon Wakefield wrote to all customers with orders waiting to reassure them they would not be hit by a tariff price hike.
“We wrote to our customers to tell them not to worry, we told them that if there was a tariff then we’ll pay it,” he said speaking exclusively to Auto Retail Agenda.
He added that this promise still stands for any new Brexit date, should any tariffs be imposed.