What did retailers learn in the first lockdown?

  10 November 2020

All auto retailers surveyed by ASE reported structural efficiency changes that resulted in redundancies during the first lockdown on 23 March. Furthermore, post-lockdown, few have recruited staff to replace those lost. Technology has instead “flooded into retailers” and many are now focusing strategy on “clicks not bricks”.

This is among the findings of the survey to discover what retailers learnt during the first lockdown. Many are now following a ‘less is more’ approach and reconsidering property investment, including the nature and value of the showroom.

Indeed, the March lockdown did not damage dealerships, comments ASE: it was instead a catalyst for changes to improve overall business efficiency. However, it warned, a second lockdown risks being one crisis too many for some retailers – which could result in “many smaller dealerships looking more seriously at their future”.

This Tuesday at 2pm, Sytner CEO Darren Edwards, Pendragon CEO Bill Berman and Auto Trader COO Catherine Faiers will be discussing in detail what the second lockdown means for retailers – with plenty of advice on how best to refine online sales and ‘click and collect’ to keep business running and hit your targets. Sign up here for the free webinar.

The full auto retail lockdown survey by ASE is available by request.

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