A change in buyer behaviour

Ever since the widespread uptake of the internet as a way of advertising cars, retailers have asked two questions. Firstly, what’s the cost per lead and secondly how do you track customers as they...

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With house prices up in areas outside of the usual London hotspots, the BoE continuing to resist calls for an interest rate hike, news of supermarket expansion plans and buoyant car registration...

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The November new car registration numbers have been published and the critics are already having a field day with Volkswagen’s performance. Granted, the German firm posted a 20 percent drop compared...

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News that BMW is to roll out a new online purchasing experience shouldn’t come as a surprise to anyone familiar with the way Internet shopping is evolving. Although more a case of not if but...

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Are you a Dave or a Kevin? Don’t worry, it’s not a trick question but a rather clever way to determine if you fully understand the importance of investing in online activities for your business or...

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This week’s Agenda story about the auto retailer adding a Subway sandwich store to its site is an interesting one. It’s certainly no gimmick; the operators already run a Subway in another location...

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