The open secret?
The question of forced registrations has always been one of the worst kept secrets in the auto retail industry but suddenly, it seems, everybody is talking about it. Since Vertu Motors drew attention...Read more
With September now over it looks likely the new car registrations for the month will, as we predicted last week, finish just fractionally ahead of where they were a year ago. Speaking to several...Read more
Last week I wrote about the problem of customers knowing more details about the car they’re about to buy than the salesman selling said car. Following my comments, which questioned if it was...Read more
Over the past few months one of the common themes that keeps coming up when I start talking auto retailing is the shift in knowledge from the person selling a car to the person buying the car. This is...Read more
In the past couple of weeks I’ve heard the UK and European car markets described in a host of ways by car manufacturer bosses. None of them positive. Some use phrases such as “a bit...Read more
What’s the worst car advert on TV at the moment? For my money it has to be for the Peugeot 208 – where you don’t even know it’s a car commercial for 75% of the time and then...Read more