YOUTH: WHO NEEDS IT?
I’ve never really understood the carmakers’ obsession with younger buyers. In fact, I couldn’t tell you how many new car presentations I’ve sat through where I’ve been...Read more
Writing a few words of appreciation about Sir Tom Cowie, who died on Thursday last week, led inevitably to some hearing some great anecdotes about one of the original characters in auto retailing....Read more
Almost exactly two years ago I had a long discussion with a senior director from a European automaker about whether the government’s scrappage scheme would have any lasting effect on the UK car...Read more
I bet you didn’t know there was such an organisation as the ‘Word of Mouth Marketing Association UK’. But I’m grateful to Steve Barton (its president, no less) for the...Read more
If you were a delegate at our aftersales profit seminar in November then you might not be surprised to learn that the Office of Fair Trading is launching an investigation into the cost of courtesy...Read more
How ironic that, in the week the UK opts out of plans to tackle the euro debt crisis, the auto retail industry is struggling to get to grips with a new piece of EU legislation – eco-labels on...Read more