TV campaign provides a leap in showroom traffic for Suzuki

  20 August 2017

Suzuki consideration levels have climbed to 44% off the back of an annual promotional media spend, believed to be above £24 million, generating a 4.7% share of advertising voice against a 1.6% TIV share year to date. The conversion rate from test drive to buying a Suzuki runs at 70%. So says Suzuki’s director of…

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