03 August 2015
Indian manufacturer Mahindras intentions to tap into the UK car market sound like better news for dealers compared to the existing tactics of high-profile electric car specialists.
Obviously its still early days, but by the looks of it there may be potential for at least one retailer to get in on the act and sell Mahindras cars. Thats a stark contrast from Tesla, which, amidst the product praise and publicity for its pioneering top brass, seems to be doing everything in its power to burn down the dealer model.
Its at least comforting to see a new manufacturer approach the UK with, at this stage, an acceptance of retailers. Its a given that car sellers need to move with the times and you only have to look at some of Audi and BMWs inner city showrooms or Hyundais Rockar store to see thats well underway.
Despite Teslas protests, theres no reason a bit forward thinking and existing models cant go together, so a new and slightly niche OEM should be able to set-up shop in the UK and pair up with a network.
Many of the best and most shrewd business moves are evolutions of existing practices as opposed to total upheavals. If you need proof, just look at a brand such as Suzukis approach to retailing.
Auto Retail Agenda