It’s good to talk

  12 September 2016

Retailing is all about relationships. Whether it’s between you and a customer or you and a manufacturer, any disconnect between the two can cause problems. Two stories illustrate this well; Renault’s move up the latest NFDA Dealer Attitude rankings and Volvo’s plans to roll out an online sales channel for digital-savvy consumers.

With the former, Renault appears to have made some ground since the previous survey at the beginning of the year. Sure, it’s got some good products, but there’s also the possibility that a change at the top has had a positive influence on retailer relations. In contrast, Citroen has stumbled. It’s taken a while for the firm to separate its new DS brand from the core line-up, and it wouldn’t be surprising to learn if retailer relations suffered as a result.

Being open and honest is often the key to resolving issues before they mushroom or become public, which is never good. Volvo’s digital sales plan sounds great, but if I were a dealer principle I’d want to know how such an initiative might impact my business. At least the new MD is talking and saying reassuring things. And that’s the point; auto retailing is a complex business involving many stakeholders often with their own conflicting objectives, making it essential that an open dialogue is encouraged at all levels. 

Iain Dooley

Editor, Agenda

Auto Retail Network

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.

As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

  • Get informed and boost your business potential
  • More than 1,200 fellow executives have joined us
    since launch
  • Independent, carefully crafted, unique content relevant to you and your business
  • Develop a greater awareness of market trends and opportunities
  • Access to a wide range of materials whenever, wherever and however you want it
  • Significant discounts on ARN events, reports and
    other publications