Less could well be more

  11 January 2016

It can be hard to keep up with the latest trends in social media best practice. The torrent of information can be a little overwhelming, and that’s before you take into account the fact that it’s just one part of the auto retail business. That said, you don’t need me – or an expensive consultant – to tell you that it’s becoming an increasingly important element. How you choose to slice up your time and resources to cope is not going to get any easier.

And now Twitter has decided to drop another shiny new feature into our collective laps. Once the darling of the social media world, poor old Twitter is taking battering from all sides, be they young upstarts or the usual suspects like Facebook. Is the firm’s latest ‘conversation’ marketing and ad-related widget worth the effort? It all looks a little too much like the existing Promoted Tweets feature if you ask me.

And when you consider that Facebook continues to drive so much traffic and be an effect communications platform, you’ve got to wonder if it’s better to stick with what you know. Projecting a consistent, clear message when engaging with your customers should be the priority – be it through the medium of wax cylinder of 140 characters.

Iain Dooley

Editor, Agenda

Auto Retail Network

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.


As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

  • Get informed and boost your business potential
  • More than 1,200 fellow executives have joined us
    since launch
  • Independent, carefully crafted, unique content relevant to you and your business
  • Develop a greater awareness of market trends and opportunities
  • Access to a wide range of materials whenever, wherever and however you want it
  • Significant discounts on ARN events, reports and
    other publications