Less could well be more

  11 January 2016

It can be hard to keep up with the latest trends in social media best practice. The torrent of information can be a little overwhelming, and that’s before you take into account the fact that it’s just one part of the auto retail business. That said, you don’t need me – or an expensive consultant – to tell you that it’s becoming an increasingly important element. How you choose to slice up your time and resources to cope is not going to get any easier.

And now Twitter has decided to drop another shiny new feature into our collective laps. Once the darling of the social media world, poor old Twitter is taking battering from all sides, be they young upstarts or the usual suspects like Facebook. Is the firm’s latest ‘conversation’ marketing and ad-related widget worth the effort? It all looks a little too much like the existing Promoted Tweets feature if you ask me.

And when you consider that Facebook continues to drive so much traffic and be an effect communications platform, you’ve got to wonder if it’s better to stick with what you know. Projecting a consistent, clear message when engaging with your customers should be the priority – be it through the medium of wax cylinder of 140 characters.

Iain Dooley

Editor, Agenda

Auto Retail Network

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