WATCH AGAIN: The Digital Marketing Conference and 2017 Website Report Launch
13 September 2016
Understanding the customers attitude and behaviour in the digital world
Meeting and exceeding your customers expectations – online and in the showroom.
With the constant wave of new technology and the increasingly sophisticated digital customer both combining to shape the future direction of the industry, it is critical to understand your customer, their clicks & bricks journey and the digital processes that will change the way your business interacts and transacts with them.
At this conference we will launch our 2017 Website Report and present the key findings, before an impressive line-up of industry experts will explore the expectations of the digitally demanding customer and offer solutions to help you, the retailer, meet these challenges. A panel discussion and Q&A session is also included, giving everyone the opportunity to influence the debate.
Clare Clark, Director of Marketing & Communications, John Clark Motor Group
Clares 18 years in the automotive industry started at BMW UK in the world of aftersales marketing. This was followed by a global marketing position with Rolls-Royce Motor Cars, where she also undertook roles including marketing communications, product launch management, global dealer marketing manager, Training Manager and Regional Sales. After moving to Aberdeen and starting a family, Clare joined the family business, John Clark Motor Group, in 2011. Now, as Director of Marketing and Communications, Clare is challenging herself and her team to ensure they deliver a strong marketing plan that will benefit each brand across the group and build customer engagement.
Brent Wees, Director of First Impressions, the NextUp
A fixture in the automotive digital landscape for 15 years, Brent is regularly a featured speaker at automotive events around the world. Brents energetic, comedic and uniquely engaging presentation style keeps him in demand at events such as the US Digital Dealer Conference & Expo, Innovative Dealer Summit, World-Shopper and the Canadian AutoDealer Innovation Series.
Brents presentation Quiet is the New Loud is a look at two case studies of US auto retailers employing automation technology to quiet their sales tactics and what else they discovered on their journey that radically changed their strategic visions.
Nick King, Insight Director, Auto Trader
Nick joined Auto Trader in January 2007 as Business Intelligence and Market Research Director, responsible for analysis and insights within the myriad of reporting tools currently available for the internet. Nick built the retailer insight team at Auto Trader and regularly runs master classes, webinars and makes short films to evangelise about data, insight and marketing. He also speaks regularly at conferences around the world.
Rehan Urfi, Head of Business Development, Digital Solutions, Capgemini
Rehan is part of Capgemini UK’s Digital Leadership team. He has over 20 years of experience in Technology solution delivery and specializes in turning ‘Digital’ thought-leadership into tangible solutions on the ground. Working in collaboration with Capgemini’s Automotive Sector and clients he’s helping organisations fuse Automotive knowledge with insight and capabilities from other sectors to explore and deliver on the ‘Digital’ promise.
Harry Bott, Director, Media Hawk
Harrys expertise is helping his automotive customers understand how their sales teams are performing with the leads generated by their marketing. Harry has significant experience in showing how to link actual enquiries through to a sale which can then give an empirical cost per lead and cost per sale.
Al Clarke, Director, Fair Play Consulting
Since 2009 Al has been an advisor in the automotive sector providing the extra head-space for leaders to develop strategic thinking whilst they are busy managing successful businesses. He is an experienced marketing director and has held senior executive roles in the automotive industry with Ferrari, Maserati and the SMMT. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues. In 2015 he was invited to chair the Ennis & Co Advisory Board and is also our chairman for this conference.
Karl Werner, Divisional CEO, MotoNovo Finance
Karl leads MotoNovo Finances fast-growing Motor Division, a business totally focused on motor finance and which, through its distinctive and innovative approach has seen it lead the market in recent years. A regular speaker and commentator on the development of dealer finance, Karl is a recognised future-thinker, passionate about helping dealers to benefit from the increase in digitisation, new buying habits and regulatory changes that are re-shaping retailing and financial services.
Kristian Wheeler, TrustPilot
With a car obsession that goes back to his Great Grandfather who built the first chassis for Aston Martin before David Browns acquisition, Kristian now combines business with pleasure, heading up Trustpilots motoring division working with Autotrader, Halfords, Evans Halshaw and many others.