Auto Retail Live – Bringing customers back successfully

  06 June 2020

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BROADCAST TIME: Watch on catch-up, now.

Now that showrooms in England have reopened, in this Auto Retail Live webinar we investigate how best to get customers to start buying cars again, how to ramp up the sales process and what the early pinch-points have been plus how to solve them.

This webinar’s panel includes; Paul Hendy from Hendy group, Stuart Buckley from Calltracks and Pontus Riska from Rapid RTC.

Showrooms may be open, but we are still facing unprecedented challenges, so it’s vital to come out as strong as possible. With this webinar we aim to help you achieve this.

Key topics for discussion include:

  • How a leading retailer is managing his business
  • How the market is performing
  • How best to get the message to your customers
  • What sort of message should you be delivering
  • What are the early pinch-points – both in the physical showroom and in the (sales) process of getting people back in
  • New, used and aftersales differences

REGISTER NOW to join us to watch for free and you can submit your own questions to get the inside knowledge to help you ensure opportunities are not missed. But if you miss the live broadcast, we will send you a link to catch up with a recording in your own time.

 

Speakers

Paul Hendy, CEO, Hendy Group

Paul Hendy is chief executive of the Hendy Group, the fifth generation Hendy to head up the company which started back in 1859 and was Britain’s first Ford dealer. Paul’s motoring career at Hendy began with a weekend job before joining full time in the parts operation. During his time with the group he has worked in service department, marketing, sales and aftersales working his way up the group to become chief executive. The company now employs more than 1,850 people and has 60 dealerships representing 19 manufacturers across the south coast.

 

Stuart Buckley, Founder, Calltracks

Stuart set up Calltracks 12 years ago. The vision was to help businesses pinpoint the parts of their marketing that generate the sales – not just focus on leads that may never convert. Over the years Stuart has worked with many of the top 100 dealer groups and provided valuable, actionable, data to help them grow. His in-depth knowledge of the motor industry and consumer buying journeys mean he will find simple solutions to the complex problems.

 

Pontus Riska, VP Sales & Support UK, Rapid RTC

Pontus heads up RAPID RTC’s expanding UK team and is an expert in customer experience management with particular focus on the retailer’s initial customer engagement process. With 20 years of experience in the UK automotive industry, Pontus bridges the classic and current retailer environments to bring focus to the ongoing disruption of the Automotive Industry.

 

Al Clarke, programme host, Auto Retail Network

Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.

 

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