Auto Retail Live: New Chinese brand entrants

  28 September 2022


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Watch on catch-up

The UK market is set to see an influx of new brands from China, all of which have significant aspirations, new ideas and exciting new products. Starting with a clean slate, these brands are well resourced and have the opportunity to disrupt the traditional route to market, both through the vehicles they export and the retail model they adopt.

Watch our Auto Retail Live webinar on catch-up, when we will discuss what these brands have to offer retailers, how and when they’re likely to come to the UK and how the market could change with an increasing number of manufacturers.

Joining us on the panel are William Brown, managing director of IM Group, Chee-Kiang Lim, China managing director of Urban Science and Ian Plummer, commercial director of Auto Trader. They will share their knowledge and experience about the new Chinese brands and will be available to answer your questions online.

Register HERE

Key topics for discussion include:

  • Which brands are coming to the UK and when
  • What retail models will the new entrants adopt and why
  • Why would retailers work with these new brands
  • How can retailers work with new entrants

REGISTER NOW and join us online at 9am on Thursday, 13 October for our next Auto Retail Live broadcast. It’s 40 minutes that will give you the knowledge and expert opinion you need to keep your business ahead of the market.

Coinciding with this webinar Auto Retail Network, in partnership with Auto Trader, is publishing the New Entrants Report which examines the most significant Chinese brands and their aspirations for the UK and Europe. For more details please call 01572-724687.

We look forward to welcoming you on the 13 October for our latest Auto Retail Live webinar held in partnership with Auto Trader.



William Brown, managing director, IM Group William Browm, IM Group

William joined International Motors in 2004 and is responsible for the UK automotive division, this also includes the setup and introduction of various new energy vehicle brands that will be entering the UK. With 25 years of automotive experience at retail and distributor level, he is responsible for building successful partnerships with Automotive manufactures who look to bring their products to market in the UK. Delivering solutions to build brands, grow sales and offer the highest levels of dealer and customer satisfaction.


CK Lim, managing director China, Urban Science CK Lim, Urban Science

Chee-Kiang (CK) is the China managing director for Urban Science, based in Shanghai. In his current role, CK is helping OEMs re-imagine their retail and channel strategies, by incorporating innovative sales models, online retail and digital technologies to transform their dealership networks. In recent months, he has also been assisting Chinese OEMs with their overseas growth strategy. CK has more than 25 years of experience as a strategy consultant and has covered China’s automotive industry since 2013. He has advised clients on the digital disruptions that are re-shaping the industry.


Ian Plummer, commercial director, Auto Trader

Ian joined Auto Trader in 2017 and is responsible, in particular, for growing Auto Trader’s new car business, as well as overseeing the manufacturer and agency part of the business. Previously Ian worked at Volkswagen, where he was director of sales operations in the UK, responsible for all UK Volkswagen passenger car sales as well as the franchise management and commercial programmes. Ian was also the former managing director of Renault Retail Group responsible for 25 Renault and Nissan dealerships, and prior to that held various international marketing, after-sales and e-business roles at Renault’s headquarters in Paris.


Al Clarke, programme chair, Auto Retail Network

Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.

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