Auto Retail Live Profit Briefing: How to drive more sales using Google & YouTube – watch again

  06 August 2019

Join us online for 40 minutes that will give you practical tips and advice to help you get up to speed with what’s new in Google advertising. Our experts include Ian Godbold, Marketing Director of Cambria Automotive and Elliot Saxton, Head of Ad Solutions at Driftrock.

They will also give you the very best insight and tips on how best to set up and run the latest strategies, best practice and implement the latest Google ad products – to boost your leads and sales. They will also give you the inside track on how to fuel your paid search, YouTube and digital display advertising campaigns.

During this practical and hands-on live webinar session we will show you:

  • What’s new in Google and YouTube for auto retailers
  • How to drive leads and sales with Google
  • How to fuel leads and sales with YouTube
  • How to generate leads and sales with digital display ads
  • How to work in partnership with OEMs
  • What to prioritise in 2019

Auto Retail Network and Driftrock have teamed up to present this latest Auto Retail Live Profit webinar to give you hands-on advice and initiatives that can be actioned in YOUR dealership right away.

Please do contact us on 01572 724687 if you have any questions.

Register here to gain an unfair advantage for your dealership.


Ian Godbold, Marketing Director, Cambria Automotive

Ian is responsible for developing and executing an aggressive digital ROI focused business strategy for both profitable growth and increasing Cambria Automotive market share in the automotive retail sector, whilst effectively integrating online with the core business.

Ian is passionate about evangelising the business benefits of e-enablement and championing cultural change by shifting mindsets and working practices so that the operational model is e-business enabled and an “e-mind” set is business as usual


Elliot Saxton, Head of Ad Solutions, Driftrock

Elliot has helped automotive brands such as BMW, MINI and Volkswagen grow their business through digital advertising.

With a background in paid media, Elliot has spent his career working with brands to drive success across the Google Marketing stack, developing successful strategies across Search, Display and YouTube.


Matt Wheeler, CEO & Founder, Driftrock

Founder and CEO of Driftrock, Matt has helped auto brands such as BMW, VW and Honda grow their business through effective Facebook advertising.

Matt has over 15 years of experience helping leading OEMs and Retailers scale their digital marketing efforts and drive growth.


Al Clarke, Programme Chairman, Auto Retail Network

Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio.

He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.

Register here

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