Auto Retail Live Profit Briefing: How to increase loyalty and win sales in a falling market – watch again
13 September 2019
First broadcast: Wednesday, 9 October at 12 noon.
When new car sales are under pressure those loyal customers who come back time and again are more important than ever. But how is that loyalty created and is there a simple and effective approach to making it happen in your business?
Join us for 35 minutes that will give you practical tips and advice on how to maximise sales through an effective customer retention strategy
Our experts will show you a series of real-world, practical and useful actions that you can take away and implement in your own business – to grow sales and maximise profitability.
Our impressive line-up of panellists includes the industry’s leading experts within customer retention, they include: Steve Fitzgerald, Global Sales Director, Chrysalis Solmotive and Graham Filmer, Director at Rocket Performance Group.
Key discussion items will include:
- Implementing a customer renewal process
- Increasing sales volumes and customer satisfaction
- Identifying the ‘prime window’ period when renewals are most likely
- Opportunities to advance a renewal conversation
- Best practice and ‘the win-win’ nature of a structured retention process
- Addressing the increased scrutiny of practices in selling finance
Register to watch, and in just 35 minutes of your time will give you the inside knowledge to make the most from your customer retention process – all delivered in the comfort of your own office.
And, if you miss the live broadcast, you still get a chance to watch via our catch-up service. Plus, a detailed written report will be made available providing best practice advice for retention specialists, to read at your leisure.
Auto Retail Network and have teamed up with Chrysalis Solmotive to present this new live Profit webcasts. The programme will offer hands-on advice and initiatives that can be actioned in YOUR dealership right away. Please do contact us on 01572 724687 if you have any questions.
Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio.
He has an interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.