Auto Retail Live Profit Briefing – watch again
19 November 2018 - 11:17am | FTatlow
Auto Retail Profit Briefing: Win and retain customers in a competitive market.
Join us online for 30 minutes that will give you practical tips and advice on how to attract new customers to your dealership and secure repeat orders from your current customers.
Peter Vardy, Managing Director of the multi award winning Peter Vardy retail group, Stuart Miles, CDK’s UK&I Managing Director, and Lyn Howdon , Head of Academy and Learning at customer retention specialist Chrysalis Loyalty, discuss automotive customer retention strategies, along with providing tools targeted to increasing dealership sales and profits with real life case study examples. Some of the questions that will be discussed are;
- How do you find new customers?
- How do you get existing customers to buy again?
- What is your best source of customers?
- How do you use technology to increase sales?
Auto Retail Network and CDK Global have teamed up to present this new series of live Profit webcasts. Each programme will offer hands-on advice and initiatives that can be actioned in YOUR dealership right away. Please do contact us on 01572 724687 if you have any questions.
Peter Vardy Ltd
Peter is CEO of Peter Vardy Ltd, the Multi Award Winning Motor Group who have regularly featured in The Top 100 UK Companies to work for. Having started in the motor industry at just 15 years old, Peter has a wealth of experience and whilst he built the company on a solid retail structure, Peter is now leading the way in digitalisation and online retailing, through a series of new ventures and investments. Peter is passionate about providing a world class customer experience, ensuring colleague engagement is a priority and as a group they commit to giving 10% of their profits to local charity via the Peter Vardy Foundation.
UK&I Managing Director
CDK Global (UK) Limited
Stuart has spent the past 22 years in Automotive with the majority of his time in Contract Hire and Leasing at the UKs largest leasing companies, Lex Autolease and LeasePlan. Stuart has a commercial, business transformation, development and client experience background with a strong belief that if you look after the clients and people you will grow rapidly. He joins CDK Global as Managing Director (UK&I) at an exciting time with a remit to grow the business via the newly launched partner programme and ensure product development of the core systems in line with the needs and wants of CDK’s clients in an ever changing Automotive environment.
Global Head of Academy and Learning
Lyn Howdon is global head of academy and learning at customer retention specialist Chrysalis Loyalty. She has 28 years’ experience coaching retailers to maximise their customer renewal and retention rates. Lyn’s career started in marketing in a UK franchised retailer and has since then included working for US PCP pioneers Half A Car across a network of 600 retailers, setting up and running the Kia Academy in the UK plus helping develop a sales and service academy for the brand globally, running her own firm working with major dealer groups to improve retention and also working with CitNOW as head of academy.
Auto Retail Network
Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.