Auto Retail Live – Q2 2021 Briefing
27 April 2021
Showrooms have reopened and those customers that didn’t want a fully online experience are fuelling a strong start to Q2. However, will this pent-up demand be enough to make up for the Q1 lockdown? And at what level will demand continue for the rest of the year?
In our second broadcast of 2021, Auto Retail Live’s Q2 Briefing will examine how retailers can optimise sales now to best make up for a March without physical showrooms.
In our Q2 Briefing we’ll have Darren Ardron, Perrys managing director, Paul Philpott, Kia UK president and CEO, and Nathan Coe, chief executive of Auto Trader all available online to answer your questions and share their experience of how best to operate after the latest lockdown.
The focus for this webinar will be retail new and used car sales, how to thrive online and how to prepare for lockdown’s lifting.
Key topics for discussion include:
- How has the showroom reopening gone?
- Managing pent-up demand in Q2
- Balancing online/offline now everyone’s digital
- New and used car supply
- Consumer trends and buying habits for the rest of 2021
- Are EVs only for company car buyers?
REGISTER NOW and join us online at 2pm on Tuesday, 11 May for our Q1 Briefing. It’s 30 minutes that will give you practical advice and expert opinion on the quarter, and the race to the end of the year – from some of the most successful operators in the auto retail industry.
Auto Retail Live is a series of business briefings produced in partnership with Auto Trader that will run throughout 2021.
It’s just 30 minutes of your time which will give you the inside knowledge to hit your targets this quarter and to put you in the best position for the rest of 2021… and all delivered in the comfort of your own office!
Darren Ardron, managing director of Perrys
Perrys is a multi-brand privately owned dealer group covering several counties across the UK and represents 14 franchises.
Darren started his career with Perrys as a sales executive in 1988. Over several years he grew through the ranks holding sales management positions before becoming the group’s youngest General Manager in 1996.
Darren ran several dealerships before becoming Regional Director for Yorkshire. Later roles included Northern Regional Director and then in 2015 he became Managing Director. He is proud of his team and has enjoyed all aspects of every role.
Paul Philpott, president and CEO, Kia UK
Paul Philpott became the first non-Korean to be appointed President and CEO of a Kia subsidiary in Europe when he took command of the UK and Ireland business in July 2012. It is his second spell in a senior role with Kia in the UK; he was previously Managing Director between February 2007 and June 2009, before moving to become Chief Operating Officer with Kia Motors Europe.
Now in his fifteenth year with Kia, Philpott has driven the business to remarkable success, achieving record sales results in almost every year he’s presided over the company. Honest and organic business growth, coupled with a strong dealer network relationship, continue to be his key values.
Nathan Coe, chief executive of Auto Trader
Nathan was first appointed to the Auto Trader board as COO in April 2017 and as CFO in July 2017. Nathan was appointed CEO in March 2020, and previously held the position of CEO-Designate and CFO from April 2019 following the announcement of former CEO Trevor Mather’s retirement.
Nathan joined Auto Trader in 2007 to oversee the transition from a magazine business to a pure digital company. This included launching a number of new business areas including the company’s early entry and subsequent growth in mobile and online. Prior to his appointment to the board, Nathan was the joint operations director, sharing responsibility for the day-to-day operations of the business.
Prior to joining Auto Trader, Nathan was at Telstra, Australia’s leading telecommunications company, where he led Mergers and Acquisitions and Corporate Development for its media and internet businesses. He was previously a consultant at PwC, having graduated from the University of Sydney.
Al Clarke, programme host, Auto Retail Network
Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.