Auto Retail Live – Q4 Briefing

  19 October 2020




FIRST BROADCAST: 2pm, 10 November 2020

Lockdown 2.0 may not come with the same shock as the first, but it’s raised a new set of questions around what the Government will and won’t allow this time round plus how best to refine online sales and click and collect to keep business running and customers satisfied.

In our Q4 Briefing we’ll have Darren Edwards, Sytner Group CEO, Bill Berman, Pendragon CEO and Catherine Faiers, COO at Auto Trader all available online to answer your questions and share their experience of how best to operate under lockdown.

The focus for this webinar will be retail new and used car sales, how to hit your targets while dealing with a changing landscape.

Key topics for discussion include:

  • Lockdown 2.0, what have we learnt from the first lockdown to help us now?
  • What’s different this time round and how to deal with it.
  • Are the manufacturers doing enough to support their networks?
  • Why haven’t we seen a shift to agency agreements yet?

REGISTER NOW to listen online to our Q4 Briefing. It’s 30 minutes that will give you practical advice and expert opinion on the quarter, and the race to the end of the year – from some of the most successful operators in the auto retail industry.

Auto Retail Live is a series of business briefings produced in partnership with Auto Trader that have run throughout 2020.

It’s just 30 minutes of your time which will give you the inside knowledge to hit your targets – this quarter and to put you in the best position for the rest of 2020… and all delivered in the comfort of your own office!


Darren Edwards, Sytner Group, CEO

Starting out in the industry in 1984 as an apprentice technician, Darren joined the Sytner Group in 2004 as a sales director in the BMW Division, rising to become group CEO, 10 years later.Darren Edwards

Since becoming CEO, Darren’s strategic thinking and passion for the business has seen the Sytner Group grow to become the UK’s largest dealer group, with revenues of just under £6bn from its premium band portfolio and standalone used car business, CarShop.

A keen cyclist and self-confessed petrol-head, Darren spends his spare time pursuing both hobbies and enjoying precious time with his family.


Bill Berman, Pendragon, CEO

Bill Berman is the chief executive officer of Pendragon, one of the UK’s leading automotive retail groups, having overall responsibility for the strategic direction of the company, its 6,000 associates and the operational performance of over 150 franchise locations.

Bill assumed the role of CEO in February 2020, having initially joined the company as non-executive director in April 2019 and acted as interim executive chairman from October 2019 providing leadership and direction to the company.

Prior to joining Pendragon, Bill served as president and chief operating officer of AutoNation, the largest automotive retailer in America, where he was responsible for over 26,000 Associates and more than 300 vehicle franchises.

His knowledge of the industry supported by his 30 years’ experience in automotive retail makes him a regular commentator on industry news and topics.


Catherine Faiers, Auto Trader, COO


Al Clarke, programme host, Auto Retail Network

Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.


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