Auto Retail Live – Winning and retaining customers, part 2
31 August 2021
First broadcast: 2pm, Tuesday, 14 September
Do you really know how car buyers go from needing or wanting their next car to the final purchase?
In the second of our Winning and retaining customers Auto Retail Live broadcast, we’ll be investigate the customer journey and the role marketing plays in this process.
Coinciding with the launch of our latest report Winning and retaining customer in an always-on world, this webinar will examine brand advertising, internet presence and wider marketing trends both inside and outside automotive.
As an added bonus, anyone who attends the webinar will be able to take advantage of the discounted rate for the report of £265, should they wish to buy a copy, rather than the full rate of £395.
On the panel for the 40-minute webinar were Matt Wrigley, group marketing and innovations director for Jardine Motors, Matt Dunnakey, head of marketing at Hyundai Motor UK, and Phil Jones head of eBay Motors Group. The panel will be chaired by Auto Retail Network’s Al Clarke.
The focus for this webinar will be to provide the latest insight into marketing within a fully-digital world.
Key topics for discussion include:
- How to build brand awareness
- Online presence
- How to stand out from your rivals
- Wider trends from inside and outside auto retail
REGISTER NOW and watch on catch-up.
It’s 40 minutes that will give you practical advice and expert opinion on what showroom-base retailers can learn from the new breed of online-only dealers.
This Auto Retail Live broadcast is being held in partnership with eBay Motors Group.
Matthew Wrigley, group marketing & innovations director, Jardine Motors Group
Matt Dunnakey, marketing director, Hyundai
Phill Jones – head of eBay Motors Group
Phill runs eBay Motors Group, a business launched in January 2020, to offer a new and cost-effective way for dealers to Advertise Smarter by reaching millions of buyers throughout their journeys across eBay, Gumtree and Motors.co.uk and its network of sites. Phill was previously Managing Director of Motors.co.uk and transitioned as part of the acquisition by eBay Classifieds Group in 2019. He has 12 years’ experience in the online classified markets and qualified as a Chartered Accountant.
Al Clarke, programme host, Auto Retail Network
Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.