Auto Retail Live – Winning and retaining customers, part 1
16 June 2021
Do you really know how car buyers go from needing or wanting their next car to the final purchase?
In our latest Auto Retail Live broadcast, we’ll be investigate the customer journey and the role marketing plays in this process.
Coinciding with the launch of our latest report Winning and retaining customer in an always-on world, this webinar will examine consumer buying behaviour, the processes and technology involved, attribution and tracking, brand advertising and wider marketing trends both inside and outside automotive.
As an added bonus, anyone who attends the webinar will be able to take advantage of the discounted rate for the report of £265, should they wish to buy a copy, rather than the full rate of £395.
On the panel for the 40-minute webinar on 6 July will be, Philip Deacon, head of marketing, Marshall Motor Group, Sam Luscombe, head of innovation at award-winning Luscombe Motors, Cambria’s marketing director Ian Godboldand Phill Jones head of eBay Motors Group. All panellists will be available live to answer questions and give their views and thoughts about the latest in automotive marketing. The panel will be chaired by Auto Retail Network’s Al Clarke.
The focus for this webinar will be to provide the latest insight into marketing within a fully-digital world.
Key topics for discussion include:
- Car buyer behaviour – is a fully-online model possible
- How to handle customers arriving at non-standard points in the sales funnel
- How can retailers best track and measure multiple sources for leads
- How to build brand awareness
- Online presence – how to stand out from your rivals
- Wider trends from inside and outside auto retail
REGISTER NOW and join us online at 2pm on Tuesday, 6 July for our Winning and retaining customers webinar.
It’s 40 minutes that will give you practical advice and expert opinion on what showroom-base retailers can learn from the new breed of online-only dealers.
This Auto Retail Live broadcast is being held in partnership with eBay Motors Group.
Philip Deacon, head of marketing, Marshall Motor Group
Philip has over 20 years marketing leadership experience working in the automotive retail industry, across multiple manufacturer brands with Pendragon, Leadley, Inchcape, Ridgeway and Marshall Motor Holdings.
Philip heads up marketing for Marshall Motor Group – one of the UK’s largest motor dealer groups and winner of 25 digital marketing industry accolades since 2015! The business runs 115 franchise dealerships and representing 22 brands across 29 counties. Turnover is in excess of £2.2bn per annum and regularly come top in national colleague and customer survey reviews.
Sam Luscombe, marketing director, Luscombe Motors
Entering the industry just over 2 years ago following roles in leading Digital Marketing agencies in London, Sam joined Luscombe’s Leeds, the family run Suzuki and Mitsubishi dealership as Business Innovation and Development Manager. With oversight on marketing and digital innovation, Sam overhauled Luscombe’s digital proposition with a new website and online sales model which instantly paid dividends with the fast pace of change witnessed following the Covid outbreak.
Since June 2020 when Luscombe’s took on the MG franchise for Leeds, Sam has also assumed the role of Dealer Principal for the MG site and helped drive the growth in EV sales which accounted for over 65% of the site’s 500+ new MG registrations in the first year of trading.
Ian Godbold, marketing director, Cambria Automotive
Ian is responsible for developing and executing an aggressive digital ROI focused business strategy for both profitable growth and increasing Cambria Automotive market share in the automotive retail sector, whilst effectively integrating online with the core business.
Ian is passionate about evangelising the business benefits of e-enablement and championing cultural change by shifting mindsets and working practices so that the operational model is e-business enabled and an “e-mind” set is business as usual.
Phill Jones – Head of eBay Motors Group
Phill runs eBay Motors Group, a business launched in January 2020, to offer a new and cost-effective way for dealers to Advertise Smarter by reaching millions of buyers throughout their journeys across eBay, Gumtree and Motors.co.uk and its network of sites. Phill was previously Managing Director of Motors.co.uk and transitioned as part of the acquisition by eBay Classifieds Group in 2019. He has 12 years’ experience in the online classified markets and qualified as a Chartered Accountant.
Al Clarke, programme host, Auto Retail Network
Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.