PREVIOUS EVENT: Aftersales in the Digital Age
12 February 2014
In recent years the aftersales market across the UK has undergone some dramatic changes that have impacted upon profitability and efficiency, from changing customer behaviour and the utilisation of digital technology to the introduction of new processes and manufacturer programmes.
Our one-day seminar will focus on these key areas and our guest speakers and industry experts will demonstrate how, by taking hold of digital technology, you can drive profitability, get a healthier return on investment and improve performance.
Topics and speakers
The changing marketplace: Demographics, customer behaviour, online (including mobile shopping), spending power.
Paul Dillamore, Urban Science
Digital marketing: Marketing spend, cost-benefit analysis, new tools/methodology to reach the customer.
MB Advertising/Marketing Delivery
Panel session: The implications of manufacturer price setting (local pricing) plus manufacturer investment versus increased absorption.
Mike Jones, ASE
John McGuire, Phoenix
Understanding, and keeping, our customers: Successful service plans, CRM, older car programmes