Previous event: Making social media work for you

  13 April 2010

EVENT DETAILS – NOW CLOSED

WORKSHOP 1:
SOUTH & SOUTHWEST
Date: Friday, May 14
Venue: ADP, Hungerford
Timing: 9am – 2pm

WORKSHOP 2:
MIDLANDS & NORTH
Date: Friday, May 21
Venue: PwC, East Midlands airport
Timing: 9am – 2pm
 

TOPIC

Online retailing has moved beyond simply having a shop window on the internet. Today’s customers want a friendly, engaging and useful experience as they search for their next car. If you don’t provide it, they will quickly move on.
Latest research suggests 29% of customers look for online discussion with other buyers before making their choice – and two-thirds said they would be more likely to buy from a certain dealer if they found positive comments posted on blogs and bulletin boards.
Do you understand how online social media can work for you?
This seminar and workshop session will explore the latest trends and give you hands-on experience of how social media can work for you.

SPEAKERS INCLUDE*

Andrew Hooks, Senior Manager, eBay Motors Pro; Jeff Dodds, Brand Director, Virgin Media; Stewart Niblock, COO, Autotorq; Edward Davidson, Experian Interactive; Kevin Robins, Head of Client Services, GForces; Ali White, Marketing Manager, TW White & Sons; Nigel Thomas, Vee24

MAIN SEMINARS

There will be two general seminar sessions where expert guest speakers will explain latest trends in online auto retailing and social networking.
Seminar sessions include:
INDUSTRY OVERVIEW:
What are buyers looking for when they search?
HOW SOCIAL MEDIA WORKS FOR US:
An expert view from outside auto retailing

WORKSHOPS

Seminar delegates will be split into smaller workshop groups for more hands-on practical sessions. This will be your chance to get specific, expert advice on how social networking works and how your internet site can be more user friendly.
Workshop sessions will include:
FUNCTIONALITY:
How user friendly is your site? Do you understand the customer journey? Can you track your leads?
SOCIAL NETWORKS:
How do they work? Why are they important? And how do you work with them, not against them?
ONLINE HELP:
How useful are online help functions? At what point should you intervene? What about live virtual advisers?
 

BOOK NOW

Call Francis or Berta on 01572 724687 to book your place or download the attached booking form.

ARN member:
£145 + VAT
Non-member:
£195 + VAT
 

* Subject to change

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