Previous event: Web Workshop, Beyond the basics of online retailing

  01 April 2011

How much do you know about the latest trends in online retailing? Is your website ready for mobile apps and online chat?

This latest series of Auto Retail Network Web Workshops is designed to go beyond the basics of internet sales.

It’s a unique opportunity to work with, and listen to, some of the leading experts in current website design and technology – plus network with fellow auto retail executives and online marketers.

MAIN SEMINAR: A general seminar session will set the scene for the day. The keynote topic: how auto retailers are developing their online presence

WORKSHOP SESSIONS: This will be your chance to get specific, expert advice on the latest technology, the law and how your internet site can be more user friendly.

Workshop sessions will include:

MOBILE APPS:
According to Google, 40% of mobile users have used their device while on a car sales forecourt. Is your site mobile friendly?

VISITOR CONVERSION:
How useful are online help functions? And what are secrets of converting online visitors into buyers?

STAYING LEGAL:
Internet content, blogs and forum chat are all now covered by legal regulation. Distance selling regulations apply. How legal are you?

SOCIAL MEDIA:
How are you handling social media and, most important, does it truly translate into showroom traffic?

SPEAKERS INCLUDE: Andrew Hooks (eBay Motors Pro), Stewart Niblock (autotorq), Nigel Thomas (Vee24), Francesca Betterman (SNR Denton), Peter Groves (Motor Law), Chris Caines (Pinewood)

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