MINI and smart retailers – are you ready for the scooter ride?

  27 September 2010

If you are currently retailing Minis and Smarts, you’d better start thinking how you can create a little more space in the showroom. It’s not extra space you’ll need for cars, just enough to fit-in a couple of electric scooters.

Rival carmakers, BMW and Mercedes-Benz, will both show-off concept versions of electric scooters at this week’s Paris Motor Show.

Both BMW (with its Mini Scooter E) and Mercedes (with its Smart Escooter) are quick to say they have no immediate plans to put the scooters into production. But, if they are not planning to produce and sell them, why else would both manufacturers choose one of Europe’s most important car shows to unveil them? Wouldn’t a motorcycle show be more appropriate?

Both manufacturers are stressing the scooters’ design elements reflect their 4-wheel counterparts. Mini seemed to go to great lengths last week to emphasise its effort is, indeed, based on the current Mini production car. (I wonder if there is a cup holder.) Both carmakers seem to be using the scooters at the Paris show to promote their forthcoming electric cars. My guess is that the importance being given to these scooters at a car show means the manufacturers will use the same tactic in showrooms. So, scoot along and decide where you will display these 2-wheelers – and how you will sell and service them.

Have a great week, both in and out of the showroom. If you have a story for us, email
Barry Hook


Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.

As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

  • Get informed and boost your business potential
  • More than 1,200 fellow executives have joined us
    since launch
  • Independent, carefully crafted, unique content relevant to you and your business
  • Develop a greater awareness of market trends and opportunities
  • Access to a wide range of materials whenever, wherever and however you want it
  • Significant discounts on ARN events, reports and
    other publications