Paid search and SEM are staples of digital marketing, so know what they are and how to exploit them. Chances are you’re already using paid search and search engine management (SEM) –and if

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How you can keep selling even when you aren’t talking to your customers Putting your customers on hold on the phone needn’t be wasted time for you or for them The customer experience is key to an

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Meeting chaired by: Cliff Deller, remarketing director, Aston Barclay Group What was the meeting called and who was in attendance? To discuss market conditions, the recent downward movements in the

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Part exchange disposal is often not given much thought, but it is vital for maintaining volume and margin With Q2 now behind us we are now entering Q3 which is arguably one of the most challenging

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Renault Cardiff’s management points to a variety of staff experience and model offering as key tools in bucking sales trends Following a turbulent 2018 thanks to falling sales you’d expect to find

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Faye Breen’s relationship-building skills have helped bring customers back time and again Technology has been a game-changer across all activities in the motor retail industry – none more so

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Meeting chaired by: Mike Jones, Chairman ASE Why was the meeting called and who was in attendance? The meeting was part of ASE’s regular series of meetings to consider the “Dealership of the

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Facebook videos are more likely to get engagement from users, but are also more likely to influence sales It shouldn’t be news to anyone that Facebook videos get more organic engagement in newsfeeds

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Bristol Mitsubishi was named the brand’s dealer of the year thanks to a careful and strategic focus on aftersales. The winners list at some brands’ ‘Retailer of the Year’ gongs are seemingly

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Health checks are a valuable tool for communicating with your customers. Not only does it offer the opportunity to identify work that needs doing, it allows you to display an element of openness that

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Unless you are an avid Google follower, you may not have come across Google Scripts. I tend to keep my ear to the ground with such things but I recently stumbled across Google Apps Scripts while

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To gain a better understanding of how consumers make their new car buying decisions, Carwow has a huge amount of data from its users to draw upon, but has also surveyed the car buying public. From

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Because of the commission-driven manner in which many sales executives are paid, these valuable members of your business are often understandably totally focussed on their own earnings and not the

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A new plate change brings pressure to pre-register cars, but staying on top of the stock problem is simple By Ian Allen The new ‘18’ plate is upon us, which will create pressure on registrations

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“It’s not the strongest of the species, nor the most intelligent that is likely to survive, but the one most adaptable to change.” This quote is often famously attributed to Charles Darwin, and

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The Government has lofty ambitions for the number of apprentices it wants to see going into the UK workforce, with a target of three million by 2020. On a relative basis, though, Lookers is arguably

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At the start of 2018 Facebook founder Mark Zuckerberg announced that the social media platform wanted to get back to its roots. “We’ve gotten feedback from our community that public content –

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