The Website Report 2018

  19 December 2017 - 11:50am |    devsupport

The most comprehensive review of auto retail website available.

This report assesses manufacturer and retailer websites against a number of specific criteria from a customer point of view. It is concerned with the user experience rather than the technology, and as such provides a unique picture of auto retail online.

Use this information to learn from the best, and worst, online retailers how to construct a compelling online presence that drives customers to your showroom, not your competitors’.

As in previous years, in this report we have reassessed the criteria against which we score the websites studied; the market, customer expectations and the technology available to deliver online services moves very quickly and we must ensure that our assessment is up-to-date and reflects the current retail environment.

We assess new and used car retailers (including car supermarkets) plus manufacturers against criteria including:

  • Speed to load
  • Ease of use
  • Device compatibility
  • Service booking
  • Finance quotes
  • Enquiry response times
  • Social media
  • Car search
  • Plus more

All websites are ranked according to their score, and also included is discussion about current trends in the industry and the online environment.

This report is an invaluable tool to help you:

  • Understand what makes a ‘good’ website, and a bad one
  • Compare your online presence to that of your competitors, and learn to stay one step ahead
  • Achieve a seamless experience for your customer from initial online research to driving away their new car
  • Make better use of online techniques to maintain a sales pipeline

Buy now
Or call Ros on 01572 724687
Only £265 + VAT to subscribers to an Auto Retail Network publication
(regular price £399 + VAT)

Not a subscriber – call 01572 724687 for a great introductory deal

In association with Motonovo Finance.

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.


As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

  • Get informed and boost your business potential
  • More than 1,200 fellow executives have joined us
    since launch
  • Independent, carefully crafted, unique content relevant to you and your business
  • Develop a greater awareness of market trends and opportunities
  • Access to a wide range of materials whenever, wherever and however you want it
  • Significant discounts on ARN events, reports and
    other publications