Six visits, one sale. Good enough?
30 December 2013
Every two years I find myself in the fortunate position of changing my company car. Naturally this is something I heartily anticipate and, unsurprisingly, put substantial thought into. Heart racing, budget set and armed with a shortlist of contenders I set off on this years journey.
First up was Lexus. Following a cursory sorry, the person you need is on the phone, they left me in the showroom to cool my heels for over eight minutes. I then left. No one asked my name or for any of my contact details: had I caught them on an off day or was this simply poor service?
Volkswagen followed. Heres a summary of our two-minute conversation: I would like to test drive the new Golf GTD.
Sorry, dont have one. The manager does, but hes at lunch. Heres a GT you can look at though. Theyre quite alike sort of Despondently, I left. Would I like to leave my details? Book a future appointment? Have a coffee? Not a chance.
Perhaps Im doing this wrong, I thought. Lets phone ahead to BMW: Sorry, everyones on the phone but let me have your details Four days later, and still no contact.
Now, disaster strikes and my wifes car must be replaced. I drew up a foolproof shortlist of three: all less than three years old, fewer than 25k miles, and budget £8.5k cash.
I phone each retailer in advance. Detailed conversations ensue and appointments are fixed. When I turned up at the retailers, SEAT and Volkswagen were pretty much the same: blank stares while tumbleweed gently rolls by. No sales person on site, nobody expecting us you couldnt make it up.
And so, I would like to dedicate this column to Frank Procopio of TC Harrison, Peterborough. Warm welcome, car ready to test, questions pertinent, timely and relevant. A man who shares my passion for sales and for common courtesy.
I guess one good experience in six aint bad or is it? Happy New Year, Frank.