With social media networks proving to be increasingly important in the role of communicating directly to customers, a new report has stated that advertising on the likes of Facebook and Instagram grew...

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It can be hard to keep up with the latest trends in social media best practice. The torrent of information can be a little overwhelming, and that’s before you take into account the fact that it’s...

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Your web presence is a key influence on car buyers and car service buyers, but that presence goes well beyond your own website, and you need to have a handle on your wider online profile, particularly...

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Are you a Dave or a Kevin? Don’t worry, it’s not a trick question but a rather clever way to determine if you fully understand the importance of investing in online activities for your business or...

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Want to read more articles on this website? Please buy a subscription to carry on reading this article. Remember, every new subscription comes with a 90-day money back guarantee if you’re not...

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Want to read more articles on this website? Please buy a subscription to carry on reading this article. Remember, every new subscription comes with a 90-day money back guarantee if you’re not...

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Want to read more articles on this website? Please buy a subscription to carry on reading this article. Remember, every new subscription comes with a 90-day money back guarantee if you’re not...

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            Want to read more articles on this website? Please buy a subscription to carry on reading this article. Remember, every new subscription comes...

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When Google, Facebook and others change ‘the rules of the game’, as they do on a regular basis with their updates, what strategies can your business put in place to best integrate the changes? What...

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Managing online reputations is a key role of social media specialists. We aim to create a raft of positive brand information via content marketing and point powerful online networks at the articles,...

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A survey by the Harvard Business Review of 2,100 newsletter subscribers highlights a distant relationship between most businesses and the world of social media.  Want to read more articles on...

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How do you define engagement when you are looking at whether your social media marketing is working or not? A quick Google for “Facebook engagement” leads to pages of marketing blogs preaching the...

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American Express recently carried out a study in Canada, asking small business owners which web-based tools they were using to build their brand. The top answer, with 52% of the vote, was their...

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Last week I discussed the market outlook for European car sales, but that wasn’t the only hot topic to emerge from the Frankfurt motor show. The other main area of discussion was ‘customer...

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Facebook recently lifted its restrictions on the amount of text allowed in cover photos. The cover photo sits at the top of a Facebook page, introducing the brand and enticing new likers. I believe...

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Established in 2004, Facebook now has a billion registered users. 2012 income totalled $5.1 billion. But despite the success of the platform, and its obvious audience benefits, thousands of car...

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Facebook has unveiled a major redesign of its News Feed to improve the user experience. Want to read more articles on this website? Please buy a subscription to carry on reading this article....

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Using social media to increase engagement and reduce marketing spend takes the use of more than one platform. Sharing one post across platforms to save time is a challenge requiring some...

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