It has never been more important within the automotive industry for businesses to collect, curate and analyse data to fully harness the opportunities presented. At the centre of it all, is using data...

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Not all of your advertising budget should go on clever social media campaigns – there is benefit in the traditional printed billboard When it comes to public displays and advertising, brands within...

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Everyone will be buying cars online and no-one will need to visit an out-of-town dealership in just a few years’ time, according to Rockar founder Simon Dixon. For a company that’s in business to...

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At the start of 2018 Facebook founder Mark Zuckerberg announced that the social media platform wanted to get back to its roots. “We’ve gotten feedback from our community that public content –...

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Interested in enhancing the effectiveness of your used car marketing? Well, it seems subtle changes could help to deliver better results. At the heart of this is understanding what motivates customers...

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An explosion in the number of digital marketing channels, combined with a virtual search engine arms race, is leading to increased confusion among retailers, resulting in rising costs. And in many...

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Suzuki, supported by dealers who run the brand’s 157 outlets, is determined to recover from a series of what the company’s UK head of automobiles Dale Wyatt described as a series of painful and...

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According to the SMMT, February marked the eleventh consecutive month of negative growth for the new car market, and annual numbers were down by 5.7% in 207. In uncertain economic times, it’s no...

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Big Data lets us personalise the customer’s journey, but many of the assets are in your own company already By Jonathan Robbins, Group CRM & modern retail manager, Dick Lovett group There...

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Talking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing...

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Talking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing...

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Consumers are time strapped, so making sure you are able to help them at their convenience is crucial By Johnathan Robbins, CRM & modern retail manager, Dick Lovett Group Everything consumers need...

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Does your business have sufficient in-house digital marketing expertise or do you work with a fantastic external agency? Online is now critical when it comes to business growth and one of the biggest...

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Suzuki consideration levels have climbed to 44% off the back of an annual promotional media spend, believed to be above £24 million, generating a 4.7% share of advertising voice against a 1.6% TIV...

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The most common mistakes that retailers make online, and how to solve them By Aaron Krane, CEO  and founder of Drive Motors More than ever, dealerships must get on board with e-commerce or risk...

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For nearly a year, Vertu hasn’t bought any dealerships, and for a group that has both been born from, and grown by, acquisition, this has been something of a change for chief executive Robert...

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Those of you who bother to read my ramblings will know I am often critical of the pace of change in automotive (not of the products, though, which continue to evolve beautifully), and the willingness...

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You can follow the journey of low-cost goods such as a coffee maker from Amazon or even a pizza from Dominos from the warehouse to your doorstep via your smartphone or tablet. But when it comes to...

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Suzuki will major on refining its new customer website, which the company’s UK car division director Dale Wyatt claims is the best in the industry, rather than follow the trend of creating an online...

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PSA’s now standalone DS franchise is extending its network footprint to include Peugeot retailers, with the UK managing director for both brands Bekir Hassan insisting that the nominally premium line...

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