Does Google Analytics give enough insight into customer wishes? New-start US firm Trait Signal reckons it can give you a greater look at buyers they think of a car. But will this work for UK...

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As coronavirus lockdown restrictions begin to ease, most dealers are understandably focusing much of their attention on the physical logistics of re-opening showrooms and workshops. However, given...

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The lockdown is a perfect time to stay in touch and stay positive with your customers Most dealers are currently running on a skeleton staff having furloughed most of their employees. Across the major...

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Marketing has plenty of new tools and trends to tempt professionals, but it’s important to remember the current customer is most important of all I admit, every new trend or tool that appears in the...

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In these uncertain times, sales and marketing cannot take a complete back seat in the crisis planning. Retailers need to position themselves for growth during the uncertain times. The importance of...

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Over the past few weeks, my evening hours have been spent reading countless research papers studying how past recessions have impacted our industry. I have become curious to uncover what we can learn...

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Too many dealers are underplaying the importance of a quality used car warranty to gain and retain customers, enhance customer trust and build their reputation. This is the stark observation from Adam...

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Here’s why you should step out from behind the camera and put your face on your retailer’s social media accounts Social media is more than just another dumping ground for photos of your latest...

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The American imports of Black Friday and Cyber Monday might seem tempting to marketers, but they are unwelcome gimmicks We are caught in a trap… And now you are singing in your head the words to the...

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It has never been more important within the automotive industry for businesses to collect, curate and analyse data to fully harness the opportunities presented. At the centre of it all, is using data...

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Not all of your advertising budget should go on clever social media campaigns – there is benefit in the traditional printed billboard When it comes to public displays and advertising, brands within...

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Everyone will be buying cars online and no-one will need to visit an out-of-town dealership in just a few years’ time, according to Rockar founder Simon Dixon. For a company that’s in business to...

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At the start of 2018 Facebook founder Mark Zuckerberg announced that the social media platform wanted to get back to its roots. “We’ve gotten feedback from our community that public content –...

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Interested in enhancing the effectiveness of your used car marketing? Well, it seems subtle changes could help to deliver better results. At the heart of this is understanding what motivates customers...

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An explosion in the number of digital marketing channels, combined with a virtual search engine arms race, is leading to increased confusion among retailers, resulting in rising costs. And in many...

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Suzuki, supported by dealers who run the brand’s 157 outlets, is determined to recover from a series of what the company’s UK head of automobiles Dale Wyatt described as a series of painful and...

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According to the SMMT, February marked the eleventh consecutive month of negative growth for the new car market, and annual numbers were down by 5.7% in 207. In uncertain economic times, it’s no...

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Big Data lets us personalise the customer’s journey, but many of the assets are in your own company already By Jonathan Robbins, Group CRM & modern retail manager, Dick Lovett group There...

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Talking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing...

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Talking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing...

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