There is a paradox in the modern day automotive purchase: a wealth of mobile data to understand how to reach prospective customers at moments that most influence their decisions, but a decreasing...

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Following trials in Italy selling Fiat’s 500, 500L and Panda models, and off the back of recruitment from a range of automotive brands into senior positions, we now know that the UK will be the...

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Suzuki consideration levels have climbed to 44% off the back of an annual promotional media spend, believed to be above £24 million, generating a 4.7% share of advertising voice against a 1.6% TIV...

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Seat’s network development team is enjoying an unprecedented high level of interest in the franchise as it targets expansion to 135 outlets, with upcoming new models – particularly SUVs – promising...

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It can be hard to keep up with the latest trends in social media best practice. The torrent of information can be a little overwhelming, and that’s before you take into account the fact that it’s...

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Want to read more articles on this website? You must buy a subscription to carry on reading this article. Remember, every new subscription comes with a 90-day money back guarantee if you’re not...

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Let’s be honest: car dealers don’t have the best public image. Much as we might like to feel times have moved on, the media is still quick to portray all salesmen as ‘Arthur...

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