The automotive retail sector sees tech-savvy car buyers more inclined to seek rewarding physical experiences in store. As a result, virtual reality (VR) experiences are increasingly being deployed as...

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Volkswagen Commercial Vehicles (VWCV) is in the midst of a six-month, network trial of augmented reality headsets, which comprise an Android computer and a micro-display system, said to create a...

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TrustFord, the blue oval’s largest dealership group globally, has made the significant, strategic move of selling four London outlets to the Gates Group in a strategic move, described by CEO and...

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Seat is looking to improve the customer handover experience with greater use of virtual reality technology. “We’ve worked with the use of virtual reality for handover experience, which is...

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You can follow the journey of low-cost goods such as a coffee maker from Amazon or even a pizza from Dominos from the warehouse to your doorstep via your smartphone or tablet. But when it comes to...

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DS has opened a ‘first of its kind’ store within the Westfield shopping centre in London, claiming that the new DS Urban Store is more than an experiment. Focusing on the concept of an automotive...

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With the way the industry is evolving, looking back over the last year seems a little pointless. The last few months alone have seen countless stories detailing advances in online retailing and...

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