The automotive retail sector sees tech-savvy car buyers more inclined to seek rewarding physical experiences in store. As a result, virtual reality (VR) experiences are increasingly being deployed as...

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Seat is looking to improve the customer handover experience with greater use of virtual reality technology. “We’ve worked with the use of virtual reality for handover experience, which is...

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CAPTIVE FINANCE HOUSES UNDER FIRE CITROEN TO REVEAL DS NETWORK DETAILS AT RETAILER CONFERENCE FORD WANTS TO BE YOUR FRIEND AUTO-SPECIFIC WEB DOMAINS GO PUBLIC ZEROLIGHT NAMED AUDI’S OFFICIAL VR...

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Audi has become the latest car maker to develop a virtual reality showroom experience. Following on from Volvo’s recent demonstration of VR in a showroom-like environment, Audi demonstrated its...

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